Travel With Purpose: How to Find Your Why

What You’ll Learn

Wanderlust is easy. Purpose takes courage. In this guide, you’ll learn how to uncover your deeper reason for traveling—and how it can transform every part of your journey. You’ll discover:

• Why most people travel without a clear purpose—and what they miss because of it
• The difference between goals and purpose (and why confusing them causes disappointment)
• How to ask yourself the right questions to uncover your “Why” for travel
• Personal stories, including one woman’s healing journey through Morocco, that show how purpose brings transformation
• Why following someone else’s travel script often leads to frustration—and how to write your own
• Research-backed insights on how purpose helps you overcome challenges and build resilience
• How your travel purpose can (and should) evolve as you grow
• Practical prompts, journaling ideas, and mindset shifts to bring more clarity, intention, and meaning to every trip you take

If you’ve ever felt like you were chasing someone else’s version of a dream trip, this article is your invitation to stop—and travel on your own terms.

Why Most People Travel Without Purpose 

When was the last time you asked yourself why you traveled? When was the last time you thought about why you did what you do on the road?

For many people, the answer is never.

Sure, they may have a vague sense that they’re traveling with a purpose, but they aren’t entirely sure what that is. Are they looking for adventure, to meet new people, to grow personally, or just to relax? A bit of everything? The answer is unclear.

Without a clear purpose, you’re often lost as to what to do next.

Identifying your Why for traveling is one of the most important things you can do when planning a trip. It gives focus to your preparation, inspires action, and provides strength in challenging moments—both before and during trips.

Fortunately, there’s a number of things you can start doing right now to help find your Why and begin to travel with a clear purpose. 

The Importance of Traveling With a Purpose

As a general rule, we rarely start with Why. Instead, we prefer to follow social norms, traditions, or our baser instincts and simply ask ‘what’ or ‘how’.

In our day-to-day lives, this lack of introspection gets us in all sorts of trouble. It compels people to go to college, get married, buy a house, or invest in the stock market without knowing if any of these things are truly right for them.

Is the dream of living in a mansion like this something you really want?

You may have experienced a trip that started with a ‘how’ or a ‘what’ rather than a Why. You have if you’ve ever gone somewhere simply because it was famous, because someone told you it was nice, or because you felt you needed to.

When you do this, you are using someone else’s Why. And as a result, you have no clear goals or purpose. So you rely on others to tell you what to see and do. Perhaps your values align with theirs and you end up enjoying the trip. Or maybe you spend your vacation seeing things that are just OK and return home feeling somewhat disappointed.

Elliot Windmill, a travel blogger and friend, recently described such a trip to me. Despite having no interest in gambling or grand displays of wealth, he was convinced to visit Las Vegas a few years back by a group of friends that said he had to do it.

The glamor and glitz of Las Vegas are attractive to some and repulsive to others.

Perhaps unsurprisingly, within hours of his arrival, Elliot was ready to leave. He realized what he had known all along—that the city wasn’t for him. So he drove back into the desert, the bright lights of Vegas fading in his rear view mirror.

As he puts it, “Traveling is representative of life. If you listen to your inner voice and follow your heart, you will find the places that speak out to you, that reach out and touch you, and which make you feel like you’re home.”

Elliot felt more at home on the open road that led through the Nevada desert.

Those who travel with purpose have more impactful and productive trips, regardless of circumstance. 

Purpose Turns Challenges Into Opportunities 

Research shows that being purpose-minded “frees us from feeling the full weight of the obstacles in front of us, whether a literal hill we must climb or a personal challenge we must overcome. [Purpose] reminds people that where they are right now is not forever.” Finding purpose in life has even been correlated with increases in financial well-being.

Having purpose when traveling turns obstacles into temporary roadblocks.

Purpose Versus Goals

The difference between purpose and goals when traveling is subtle, yet important.

Purpose is a long-term reason (or reasons) for doing what you do. It’s not one step in a series, but rather the objective or cause for all the steps you take. It can—and perhaps should—evolve over time, but it won’t disappear.

Travel with the purpose of connecting with nature might lead to goals like completing a day-long hike in Lofoten, Norway.

In contrast, goals are the steps you take to achieve your purpose. They are more fluid and often temporary. The best goals have a clear beginning and end, and you can envision accomplishing in a specific period of time before moving on to another goal.

If we confuse goals with our purpose, we run the risk of either focusing on the wrong things or even failing to identify our true objectives at all. 

How to Find Your Why And Purpose For Travel

Sometimes your Why becomes clear right away. If it does, then follow it. Other times, your Why may be a bit more enigmatic. You might need to search within yourself to figure out why you want to hit the road.

Take some time when you start planning your trip to find your Why.

The following questions can be useful when trying to figure out your Why:

-What is one thing that I want to improve in my life?

-What do you fear most?

-Where do you want to go from here?

-What’s stopping you from achieving your goals?

-If I knew I was going to die one year from now, what would I do? 

-What do you really want in life?

-What would I regret not having done by the end of my life?

-If all your problems were solved, what would you do?

Another technique you can use to develop your Why is to imagine yourself as the protagonist of a novel that takes place over the course of your trip. What would happen during that story? Where would you go? What kind of narrative arc would you hope to see played out?

What happens during the novel that is your life?

As you learn more about yourself and the world during your travels, your Why may change. Not only is that OK, it is to be encouraged, as it means that you are learning and growing. Embrace your new Why and use it to guide you moving forward, just as you did with your old Why. 

Travel Expectations

When developing your Why, it’s important to be realistic with what you hope to achieve. Unlike what you see in popular culture, one trip won’t magically cure all of life’s ills. You can’t just leave home, join a yoga camp, and expect to no longer have any problems after a week.

Unfortunately, this won’t complete you.

Travel will not complete you. Instead, it will show you different paths you can take, allowing you to leave behind various aspects of yourself while also recovering or discovering new ones—just as it did for Michelle when she visited Morocco a few years ago. As she recounted:

“After a difficult year of divorce and illness, I felt that my soul needed to push itself to the limits, to go somewhere far away and immerse myself in culture, art, and food that was different from my everyday life. I was worried about traveling alone as a single woman, but the trip was a transformational experience, reminding me of my strength, and I am so grateful I trusted my gut and let myself be spontaneous.

Bargaining with unscrupulous taxi drivers, navigating the winding streets of the souk, watching the sunrise over the desert on the overnight train to Marrakech, sitting on a dirt floor of a local hammam and chatting in broken French while a Middle Aged Moroccan woman scrubbed me down- these experiences inspired me and reminded me of how far I’d come in life, a seasoned traveler with the whole world ahead of her.”

A quiet alleyway in Marrakech, Morocco.

 The Power of Purposeful Travel

People travel for various reasons. Being clear to yourself about your reason for traveling —identifying your Why at the start of your planning process—helps give you direction before, during, and after your trip. Results in life come from preparation and understanding. The sooner you can find your Why, the sooner you’ll travel with purpose, and the better off you’ll be in the long run.

Frequently Asked Questions 

What’s the difference between having a purpose and setting travel goals? 

Purpose is your core reason for traveling—your “Why.” Goals are the specific, actionable steps you take to fulfill that purpose.

Can my purpose for travel change over time? 

Absolutely. As you grow and experience more, your Why may evolve. That’s a sign of personal development.

How do I know if I’ve found my Why? 

You’ll feel a deep sense of clarity and excitement. Your travel choices will start to align with your values, and decisions will feel more intentional and meaningful.